About

Brand Summary & Market Position

NATURA Perform: Hydration, Electrolyte Replenishment, Vitamins, Minerals, Functionals, natural Energy source, low in sugar, nutritional support, overall wellness. The tactical solution to a specific physical and/or menthal exhaustion: dehydration, electrolyte loss, general energy level support, dietary supplement, enhanced recovery.
Designed to supplement the body and brain with specific vitamins, minerals, and other functional ingredients to support daily health, energy metabolism, and recovery. They are consumed as part of a healthy lifestyle, not just around exercise.

Advantages of NATURA Perform
Sports & Health Drinks

Sports and health drinks are formulated to support the body before, during, and after physical activity. Their advantages are multifaceted, targeting hydration, energy, performance, and recovery.

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Cardiovascular problems (cardiovascular risks)

• High blood pressure (hypertension): The high dose of caffeine and other stimulants causes blood vessels to constrict and blood pressure to rise sharply.
  
• Increased heart rate (tachycardia): The stimulants force the heart to beat faster and harder.
  
• Cardiac arrhythmia: The combination of caffeine, taurine, and guarana can disrupt the heart’s electrical impulses and lead to irregular heartbeat (e.g., atrial fibrillation).
  
• Increased risk of heart attacks and strokes: Especially in people with undiagnosed pre-existing conditions or a genetic predisposition, the consumption of energy drinks can trigger these life-threatening events.
  

2. Other serious illnesses and risks

• Neurological and psychological problems: These include sleep disorders, severe anxiety (anxiety disorders), nervousness, and even seizures.
  
• Caffeine overdose (caffeine intoxication): Symptoms include nausea, vomiting, tremors, drowsiness, and, in extreme cases, hallucinations.
  
• Kidney damage: The high sugar content in many energy drinks puts a significant strain on the kidneys and can contribute to long-term problems.
  
• Tooth damage: The extreme acidity and high sugar content attack the tooth enamel and cause tooth decay.
  
• Dependency: The body becomes accustomed to high doses of caffeine, which can lead to withdrawal symptoms such as headaches, fatigue, and irritability when consumption is stopped.

Energy Drinks: Provide a quick,  temporary boost in mental and physical energy and focus, primarily through stimulants . High Sugar: Typically very high levels of sugar (or artificial sweeteners in „zero“ versions). 
Other Stimulants: Often include ingredients like taurine and guarana, which are meant to work synergistically with caffeine. 
Analogy: Like jump-starting a car battery.  It’s a sharp, artificial boost that isn’t sustainable and often leads to a „crash.“
Energy drinks can indeed cause serious cardiovascular disease and other serious health problems, especially when consumed in excess or in combination with other stimulants such as alcohol.

In summary: While energy drinks put pressure on the body with chemical stimulants and thus pose massive risks to the heart and circulation, a drink such as NATURA Perform naturally supplies the body with the energy and nutrients (electrolytes, vitamins) that it has actually used up and needs during exercise and menthal work.